What does it mean to be approachable? Approachable people are friendly and easy to talk to. They don’t come across as intimidating — they’re welcoming, pleasant and excited to meet new people.
As a TVC Pro-Driver sales associate, being approachable is a major factor in landing sales. Below, we lay out a few easy ways to boost your approachability and become a salesperson with whom drivers are happy to chat.
Tip #1: Make the First Move
If you’re standing at your booth waiting for drivers to come up to you, you could risk seeming standoffish. Smile and greet prospects with a friendly, “How are you doing today?” or simply ask them where they’re headed. Once you have your foot in the door, you can then get the driver talking by asking open-ended questions. Making the first move will help prospects feel comfortable and increase your chances of engaging them in a conversation.
Tip #2: Listen Carefully
Position the conversation so it’s about the person you’re talking to, not about the product. Listen carefully to the driver’s needs, goals and desires, and be ready to respond with applicable solutions. An approachable person is easy to talk to and makes prospects feel heard. By getting drivers talking about themselves, you can better understand how TVC Pro-Driver can best serve them.
Tip #3: Pay Attention to Body Language
Body language and non-verbal cues include facial expressions, eye contact, tone of voice and posture. Would you want to talk to a salesperson who is slouched over, has a frown on their face and is scrolling through Facebook on their phone? Of course not! Stand tall, nod when the driver is speaking and avoid fidgeting. By paying attention to your body language, you can avoid inadvertently shutting down a conversation before it even starts.
Tip #4: Be Genuine
Sales associates may talk to dozens of truckers every day, but it’s important to be genuine and present with each new connection. Don’t get stuck on a sales script or risk sounding robotic. Genuine people consider the emotions they see and care whether they respond in a sincere way.
Tip #5: Look Inviting
We’ll just say it: personal appearance matters. You don’t need to buy a new wardrobe or drop hundreds of dollars on an expensive haircut — be yourself, but be professional. First impressions are everything, so be sure to keep your booth clean, too. Avoid eating behind the booth, and keep coffee cups and other beverages out of sight.
Becoming more approachable can help you grow your professional network, land more sales and more easily invite future conversations. Practice these tips, and your bank account will thank you for it!