Even the most seasoned salesperson needs a refresher course every now and then. When you’re constantly on the road selling, sometimes you forget to take a step back and re-examine your process. Tweaking your method might be just the thing you need to land that next sale.
Here are some tips and tricks for perfecting your pitch:
1. Address your prospect’s interests
Any time you’re selling to someone, your first thought should be, “What’s in it for them?” Focusing on the prospect is an important part of any good sales technique. If you can’t clearly outline how TVC Pro-Driver will improve their daily lives with fuel and shop savings and other benefits, then your lead will have no reason to join the program.
2. Determine the right approach
Does your lead seem to appreciate directness and getting straight to the point? Or are they more laid back, preferring to listen to your spiel and take in as much information as possible? Quickly identifying your prospect’s personality type will save you time, effort and energy, helping you more effectively communicate the benefits of TVC Pro-Driver.
3. Listen to your lead’s stories
Listen to your lead to understand their unique perspective and help yourself stand out among a sea of salespeople. Be sure to note your prospect’s pain points; if they can easily picture how TVC Pro-Driver will make their lives easier, they’ll be more likely to sign up.
4. Show, don’t tell
Instead of reciting a long list of features and benefits, provide real-world examples of other drivers’ experiences with TVC Pro-Driver. This strategy allows your prospect to easily picture themselves as a TVC Pro-Driver customer rather than being told what they should want and need.
Great salespeople never stop studying best practices and perfecting their pitches. With a little flexibility and resourcefulness, anyone can make it to the top.