Hanging out with truck drivers all day is not a typical experience for most sales professionals. But it’s one of the things that makes selling TVC Pro-Driver unique and fun. Associates get to meet people from all over the U.S. and learn about their experiences on the road.
While working with truck drivers can be less formal than other sales positions, there are still certain things you should and should not do when representing TVC and selling Pro-Driver in truck stops.
Truck stop etiquette
Be courteous: You’re a sales professional so you know it’s important to be polite to prospects. However, it’s also important to build good relationships with the truck stop employees for two main reasons. First, they can bring drivers to your booth and increase your sales. Secondly, it protects TVC’s positive image and helps the company expand to additional truck stops.
Be respectful: Never approach another vendor’s customer. Sometimes drivers will ask you a question while standing in front of another company’s booth. If this happens, answer the question briefly and invite them to visit your booth once he or she has finished speaking with the other vendor.
Follow parking rules: Parking is a big area of concern at truck stops. You should always park in the designated employee/vendor parking areas. If you have any questions about where to park or the designated parking is always full, let TVC know so we can resolve the issue.
Act professionally: All of TVC’s truck stop partners require vendors to have a professional demeanor and appearance. Swearing, arguing and disrupting normal truck stop business are not acceptable behaviors. Some truck stops may also require drug testing, and it’s against TVC policy to make sales under the influence of drugs or alcohol.
What to avoid
Shyness: Sales is all about making connections. Being bashful doesn’t work, especially when selling to drivers in truck stops. At the start of your shift, warm up by saying hello to the employees and asking them how their day is going. This will get you in the mindset to initiate conversations and start selling.
Poor posture: Studies show good posture translates to confidence. It also effects how others view you. Associates who stand beside or in front of the truck stop booth make more sales, because their actions show drivers they are a positive professional offering a valuable service. Try it, and see if your sales increase. You have nothing to lose.
Dining at the booth: First impressions are everything. If you are well dressed and have a solid presentation, you could sabotage your efforts by eating and drinking at the booth. Coffee cups and other beverages should be kept out of site, especially when greeting a new prospect.
Bad attitudes: Think positive. Set obtainable goals. SMILE! You are at the truck stop to sell an invaluable service to drivers. You are doing great work, and you should be happy about it. Nothing will kill a deal quicker than showing drivers you are disgruntled and having a bad day. The trucker is probably hundreds of miles away from home and has just as much to complain about, if not more. They don’t want to hear your problems. Save those for your counselor. Instead, listen to some positive music, read an inspirational quote, or literally count your blessings. Then, go make some money while protecting people’s livelihoods.